The author at Book & Bar, Portsmouth, N.H.
Mankind has a natural affinity for the underdog.
Endorsing dark horses is a humanistic trait, dating as far back as, and certainly beyond, the biblical showdown of David vs. Goliath.
It’s a psychological phenomenon that, according to research, helps explain the likes of the nation’s unbounded enthusiasm for March Madness, the worldwide popularity of Harry Potter, the meteoric rise of presidential candidate Senator Bernie Sanders and the surge of farmstand shopping over corporate supermarkets.
I would argue that the underdog role is one that can also be portrayed by locations, and that urban centers, for example, boast similar characteristics as those aforementioned. The Harvard Business Review described this twofold effect as having “a disadvantaged position… and a passion and determination to triumph against the odds.”
In that regard, Portsmouth, N.H. is the Northeast’s underdog city.
Foundation Brewing Company
On the outskirts of Portland, Maine lies a quaint industrial facility comprised of 12 garage bays fit for one medium-sized vehicle each. The bays are coupled off and interspersed between each pair are office spaces that make prison cells look like penthouses.
With six garage spaces per each oblong facade, the building has become a haven for the more craft-minded of Portland’s citizenry. In fact, it’s occupancy has become predominantly small-scale breweries and tasting rooms, the likes of which would make misanthrope Frank Gallagher of Showtime’s Shameless salivate.
“Small-scale” as a description for these scrappy upstarts perhaps lends an exaggerated perspective to the size of these breweries. They rarely have more than three or four beers on tap, can fit just a handful of picnic tables or waist-high casks for sitting and standing, and are barely able to reserve a corner or two for peddling brand merchandise.
This particular park is anchored by three tastebud-tickling tenants: Foundation Brewing Company, Austin Street Brewery, and Bissell Brothers Brewing Company.
Separately each brewery operates in a distinguishing manner that echoes their own respective product and culture, but together they’ve established a cooperative that mutually benefits their business and beer enthusiasts alike.