Social media is arguably the biggest contradiction of this Digital Age.
A rather amorphous and ambiguous entity, social media can be broken down to a number of different platforms and apps most of which were designed for a specific uses or mode of sharing, all of which are intended to link a person or organization to another.
But it’s becoming increasingly clear, and subsequently supported by scientific evidence, that social media often yields the opposite result. Users yearning for acceptance via social networks too frequently and unknowingly ostracize themselves from the tangible world. Brands, companies and organizations attempting to engage with others similarly toe the line of over-sharing and alienating their audiences. Some looking to share their “true selves” invariably pick and choose how they want others to perceive them.
I, for one, have a deep-seated aversion to social media but I actively upkeep most of my accounts knowing full well that having an online presence in an increasingly tech-based world is mandate in the realm of writing and “content creation.”
And isn’t that the essence of successful social media? Knowing when to promote, provoke and prattle without falling short and without overstepping? It’s about trying to strike a balanced and harmonious chord in order to build relationships without razing any.